For a class project centered on the in-depth exploration of a specific brand, I selected Peet's Coffee as my subject of focus. During the course of the semester, one of the key projects I undertook involved conducting an interview with Karin Bryant, the former Creative Director for Peet's Coffee, for a fictional podcast I created. In this podcast episode, Bryant shared her invaluable insights into the process of rebranding a renowned company like Peet's Coffee. She offered a glimpse into her background, the path that led her to this remarkable opportunity, and provided valuable insights into the intricacies of her role. Using Adobe Audition, I skillfully edited the audio clips from the interview to produce a final podcast episode that lasted approximately 15 minutes.

The project's deliverables encompass a meticulously edited podcast episode, approximately 15 minutes in length, where Karin Bryant, the former Creative Director for Peet's Coffee, shares her expertise and experiences in rebranding a significant company. Using Adobe Audition, I combined and refined the audio clips from our insightful interview, producing a compelling and engaging podcast episode that provides an in-depth look into the rebranding process of Peet's Coffee and Bryant's journey in her role. This podcast episode will serve as an educational and informative resource, contributing to a comprehensive exploration of Peet's Coffee and branding in the context of our class project.