In this project, I undertook the multifaceted challenge of enhancing the annual virtual 5K event aimed at raising funds for human trafficking survivors. My responsibilities included crafting compelling bibs and race merchandise that align with the event's cause. Simultaneously, I worked on redefining the brand identity to infuse a more personal touch, incorporating human faces while respecting the privacy of survivors. Additionally, I undertook the task of updating the brand partnerships directory, ensuring its accuracy and relevance, and concluded by publishing a refreshed and redesigned look for the directory. This project showcases my skills in graphic design, brand strategy, and project management, all while contributing to a meaningful cause.

For this project, I produced a comprehensive set of deliverables that not only met but exceeded the project's objectives. These include visually engaging bibs and race merchandise, thoughtfully designed to resonate with the annual virtual 5K's mission of supporting human trafficking survivors. The new brand identity seamlessly integrates human faces, striking a balance between personability and the sensitivity of protecting survivors' anonymity. Furthermore, I successfully updated and revamped the brand partnerships directory, ensuring accuracy and inclusivity. The culmination of these efforts resulted in the publication of a redesigned and visually cohesive brand partnerships directory, contributing to the overall enhancement of the 5K event's visual identity and its impactful mission.